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Behind the brand - Murad
Murad Cellulite Regimen
Murad - where skincare meets healthcare Dr murad

Widely acknowledged as one of the country's foremost authorities on skincare, Howard Murad, M.D. FAAD has devoted his life to the science of internal and external skincare.

A board-certified dermatologist with a thriving practice in El Segundo, California, a trained pharmacist, and Associate Clinical Professor of Medicine (Dermatology) at UCLA, Dr. Murad has built a patient base of over 50,000 people.

Over the years, treating such a wide variety of individuals presenting every conceivable kind of skin condition, gave him direct insight into what his patients wanted and needed to care for their skin at home. This inspired him to develop his own line of skincare products. Putting theory into practice, Dr. Murad developed targeted formulas to alleviate even the most frustrating skin concerns. Murad® skincare’s success is no accident for the results speak for themselves.

2006  Murad Inclusive Health™ Centre

Established the Murad Inclusive Health™ Centre, forever redefining healthcare.

2005  Cellulite reduction

Developed a scientifically proven method for reducing cellulite and stretch marks, outlined in his book The Cellulite Solution.

2003  Inclusive Skincare

Pioneered the development of an inclusive approach to skincare, outlined in his book Wrinkle Free Forever.

2003  The Cellular Water Principle™

Introduced The Cellular Water Principle™, a revolutionary, science-based discovery linking cellular water loss to aging and disease.

2001  Technoceuticals®

Created Technoceuticals® combining the best of technology with cosmeceuticals and nutraceuticals.

1998  Antioxidant benefits

Introduced the potent antioxidant benefits of Pomegranate Extract and GoJi Berries in topical and Internal Skincare® products.


1997  Skin health patents

Awarded first of 17 patents representing breakthroughs for addressing skin and general health.



1995  Internal Skincare®

Considered the father of Internal Skincare®, with the introduction of internal supplements that forever changed the way that people looked at their skin.

1992  Murad Recipe

Introduced the Murad Recipe — incorporating antioxidants, hydrators and anti-inflammatories in every formula.

1989   Alpha Hydroxy Acids

Pioneered the use of Alpha Hydroxy Acids (AHAs) in professional skincare products.

1989  Doctor-branded cosmeceuticals

Introduced doctor-branded cosmeceutical products, including incorporating treatment products into cleansing and moisturizing regimens.

1988  Medi-Spa

Established a medically supervised "day spa" where estheticians train with a Dermatologist to promote overall wellness, while approaching the skin scientifically and holistically.

1985  Medical estheticians

Bridged the gap between medicine and esthetics, by integrating estheticians into the medical office.
Murad acne complex kit

“A healthy complexion is a reflection of total wellness both inside and out. This, in turn, creates a healthy environment for the skin so that if problems do arise, they resolve more easily.

Furthermore, skincare can lead the way to overall health. Take all the necessary steps to achieve healthy skin – including the right products, the proper nutrients (from both food and supplements) and positive lifestyle choices – and over time, your whole body will be healthier too.”

Murad cellulite solution
Firm and Tone Body Care Regimen
Cellulite and stretch marks are no longer an inevitable fact of life. Banish the most stubborn beauty problem women face today with this scientifically advanced, comprehensive regimen.
Murad's Firm and Tone Regimen is proven to hydrate, firm and stimulate blood flow, leaving you with tightened, supple, smooth skin that you will be proud to show off. Regimen includes:
1. Firm and Tone Serum
Minimizes imperfections and reduces the visible appearance of cellulite and stretch marks. This formula refines uneven skin texture and improves skin firmness and elasticity to leave you with skin you'll be proud to show off.

Additional features and benefits:

• Improves the overall appearance of skin up to 80%* by: increasing skin firmness and elasticity while masking imperfections helping reduce the appearance of cellulite by up to 69%*.
• Breakthrough serum containing encapsulated liposomes delivers active ingredients to skin, reducing the appearance of cellulite and stretch marks.
• Cayenne Pepper invigorates circulation within skin.
• Horse Nut Tree Extract and Tiger's Herb restore firmer and extract smoother skin
• Cat's Claw, an extract from the Amazonian Palm forest, reduces the appearance of dimpled skin associated with cellulite.
• Offers long-lasting results that do not disappear hours after application.
• Reported by some study participants after participating in an 8 week independent clinical test. Individual results may vary.
Murad firm and tone serum 200ml
2. Firm and Tone Dietary Supplement Pack
This patented scientifically based complex supports skin strength by* encouraging the appearance of firmer skin by up to 78% in eight weeks**. Helps to improve the visual texture of stretch marks up to 47% in eight weeks***.

Additional features and benefits:
• Multivitamin contains a blend of essential vitamins and trace minerals to help promote healthy skin function.
• Connective Support Complex encourages the appearance of smoother skin while helping improve skin elasticity.
• Essential Fatty Acids help to hydrate the skin with water attracting ingredients.
• Cell Energizer help prevent skin cell damage while promoting cellular energy production.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Individual results may vary.
**Statistically significant at a 92% confidence level.
***Versus a 37% increase via placebo.
Murad firm and tone anti-cellulite supplement pack
3. Body Firming Cream
This patented, ultra-rich body cream improves resiliency by increasing body firmness by 20% in 10 minutes and restoring maximum moisture.
Additional features and benefits:
• Vitamin C - increases elasticity and radiance
• Shea Butter - provides intense hydration to dry skin
• Soy Flour and Oat Beta Glucan - firm and tone the skin. 




Murad body firming cream with vitamin c 200ml
4. Activating Body Scrub
Polish and smooth skin. Breakthrough scrub refines skin's texture and improves firmness and elasticity. Dissolve dulling, cell build up and encourage stimulation and detoxification.
Additional features and benefits:
• Sugar and Jojoba Beads smooth and exfoliate dull, dry skin
• Cayenne Pepper and Carnitine energize skin and stimulate circulation
• Tiger's Herb and Horse Chestnut Tree Extract help restore firmness and elasticity.




Murad activating body scrub
What you don’t know about cellulite
You know what cellulite looks like - skin with an unsightly “cottage cheese” appearance. You may also know that it’s something almost 90% of adult women will experience (and that 100% of cellulite sufferers would love to get rid of cellulite as soon as they see the first tell-tale dimple!). But did you know that cellulite has nothing to do with being overweight or out of shape?

Cellulite is a symptom of Damged Skin
Generations of women have tried to treat cellulite using fad diets, exercise, thermal creams and even mechanical manipulation. These old fashioned “cellulite cures” all proved futile because the hard fatty nodules of cellulite are not a “fat” you can lose — they are a symptom of deterioration of the skin’s delicate vascular system caused by age, stress, environmental irritants and hormonal changes.
Murad’s new approach to cellulite
Understanding that cellulite is a symptom of vascular damage is the scientific foundation of Murad’s unique approach on how to get rid of cellulite. Murad’s two-step cellulite regimen focuses on feeding and hydrating your skin from both the inside and the outside.

Murad’s Firm and Tone Dietary Supplement Pack provide cell-fortifying nutrients that support the repair of vascular damage which weakens skin structure. Without strong structure, fat cells are free to migrate and aggregate as cellulite nodules. Murad’s Firm and Tone Serum works on the skin’s surface to increase firmness and elasticity while masking imperfections.

Clinical studies show that women who complete the full 8 week Murad Cellulite Solution Regimen can reduce the appearance of cellulite by an amazing 69%! You could be just 8 weeks away from a body that’s virtually cellulite free.
Actual clinical results
Within 4 weeks:
• Skin will look and feel firmer, smoother and softer
• Cell hydration level will improve
• Visual texture of skin will improve
Within 8 weeks:
• Skin will appear to be firmer by
up to 78%*
• Visual texture of stretch marks will improve by up to 47%**
• Skin structure will be stronger and healthier.
*Statistically significant at a 92% confidence level; ** Versus a 37% increase via placebo
Repairing cellulite damage
Cellulite is a complex process that begins internally with damage at the cellular level. This damage leads to the deterioration of blood vessels and a cascade of degenerative changes throughout the skin. We recognize these changes on the surface of the skin as cellulite. Dr. Murad has created a regimen that supports skin repair from both the inside and the outside to dramatically reduce the appearance of cellulite. You’ll see up to a 69% improvement in the overall appearance of your skin in just 8 weeks!
The Murad Cellulite Solution gives you results you can see and feel because each active ingredient in the Firm and Tone Dietary Supplement Pack and Firm and Tone Serum promotes one or more of the nine scientifically proven ways that skin health and healing can be supported.

1. Strengthening blood vessels / increasing blood flow
2. Encouraging the production of connective tissue
3. Stimulating the production of collagen and elastin
4. Attracting water to the cells
5. Repairing cell membranes
6. Reducing waste water (from leaky cells)
7. Preventing free-radical damage
8. Reducing inflammation
9. Promoting exfoliation.

Any ingredient that does not accomplish one of the nine goals cannot help your cellulite in any real way. Treatments That Will Not Address Cellulite.

Believing that a healthy complexion is a reflection of total wellness, both inside and out, Murad has worked hard to develop a skincare brand that produces amazing results for your skin.