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Pai are experts in sensitive skin, with allergy prone, hyper sensitive skin in mind when developing all of their products. Ingredients are chosen with skin soothing properties, rid of any irritating chemicals or alcohol, Pai are the ultimate organic, natural skincare experts. Pai utilise their own R&D labs to develop all of their products in house, with a professional team of chemists, constantly sourcing new natural-active ingredients, each and every Pai skincare product is unique. Sarah Brown, founder of Pai set out to create the cleanest, plant based skin care on the market, with a range of products formulated for those with particularly sensitive skin.