At that time the brand was known as CLEOR (The Clé en or, or, Golden Key that opens the Temple of Beauty), and its philosophy was to "be more than skin-deep." With each initiative designed for wellbeing of the body, the skin and the spirit - an astonishingly holistic and cutting-edge approach in 1974!
This fantastic adventure was initiated by a passionate and bold team consisting of a beautician, a doctor, a shiatsu teacher, an aromatherapist and a physiotherapist. The latter being a pioneer in her field. Their joint knowledge, holistic approach to the body, and their expertise in energy points prompted them to create plant-based products and treatments practiced in beauty salons.
They initiated a range of unique products that were 100% pure, 100% natural, and without colorants or preservatives. Known as AROMESSENCE™, these ultra-active daily serums applied before a daily moisturiser were an immediate success; and were quickly joined by innovative Face, Body, Sun and For Men products, available in the form of delicately textured serums, balms and creams.
After a decade in business, CLEOR became DECLÉOR
, marking a turning point for the brand. And today, DECLÉOR
is the world's largest cosmetic Aromatherapy brand.