Aesop
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Behind the Brand - Aesop
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Aesop - Behind the Brand
The driving force behind Aesop is Dennis Paphitis, a pioneer in the use of plant-derived ingredients that contribute to the positive treatment and maintenance of skin and hair. Says Paphitis, “For many years Aesop has intensively focused on developing a succinct, intelligent and highly effective range of home use products formulated with exceptional ingredients. Aesop does not subscribe to mainstream cosmetic practices and claims of anti-aging, promises of youth and distorted ideals of beauty. Our aim is to assist you with product choices by offering accurate and scientifically validated information illustrating the tangible benefits that botanical ingredients can deliver to your skin and hair. Smart, solid and effective.” Aesop believes that external beauty is ultimately the result of a healthy attitude, diet, moderate exercise and consistent physical attention to, and protection of, the skin. The first positive step to great skin is to choose products composed to work with the skin’s own physiology. Skin and plants have a great deal in common, by virtue of their similar physical composition, and consequently products containing botanical extracts can have enormous affinity and positive interaction with the skin.
A holistic and realistic approach will help your skin realise its maximum potential. All skin types have a predetermined resilience largely related to genetic factors and early childhood environmental exposure. Diet, climate and seasonal change are also factors that play havoc with the skin, and are vital considerations when examining your skin’s total wellbeing. A dietary review should be a part of every skin assessment, because the most significant skin care should always take place internally.
Each product in the Aesop range consists of a synergistic blend of botanical extracts that addresses specific imbalances and conditions. They use botanical extracts in a number of different mediums including steam distilled essential oils, cold pressed whole oils, freeze dried powdered extracts and liquid extractions. They are not limited to botanical ingredients, and always consider scientifically validated man-made ingredients such as Sodium Lactate, Magnesium Ascorbyl Phosphate and Panthenol that have a solid track record in efficacy and safety.
As Aesop refrains from further processing, their plant-derived ingredients create products that reflect the current seasons crops and, like the best wines, their results will vary from year to year. Aesop considers this phenomenon an inherent feature of the line, and do not endeavour to synthetically disguise nature’s seasonal variations. From product batch to batch, therefore, you may note subtle shifts in aroma, colour and texture. They consider these seasonal nuances to be one of the pleasures of working with quality botanicals.
Their core focus at Aesop has always been premium product efficacy, sensory pleasure and safety. The company aims to deliver these objectives with solid science, uncomplicated packaging and an unwavering sense of humour.
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