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| Over recent years there has been a growing demand for organic products as more consumers turn to ‘green’ options for groceries, technology, transport, skincare and overall well-being. In the case of cosmetics, there is an increased demand for natural and organic ingredients in product formulations, due to a growing consumer awareness and concern about what people put into and onto their bodies. Because of this, Korres has created their Materia Herba organic range, the perfect answer to organic skincare needs. |
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| Loyal to the Korres heritage, the brand was born out of Athens’ first ever homeopathic pharmacy and was designed specifically for customers seeking organic options to skincare. Materia Herba is based on the deep understanding and extensive knowledge of organic and natural ingredients as well as the experience accrued in the development of over 3,000 herbal remedies. The clinically effective composition of Materia Herba is 97-100% natural. All products have been developed based on highly effective actives, oils, extracts and concentrates, all of natural origin and that are certified organic. |
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| It is relatively simple for a company to brand their products as ‘natural’ even if their formulations contain just one or two ingredients that are natural. To be branded as ‘organic’ however, the ingredients have to be cultivated based on natural resources without the use of conventional agrochemicals [pesticides & artificial fertilisers]. Therefore, it has taken a great deal of time and work to develop the Korres Materia Herba range, sourcing the most effective organic ingredients and only using the latest technology to allow the development of an organic certified skincare range with exceptional textures & maximum skin compatibility that will deliver the most effective results. |
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