The season’s fashionistas are heading up the trend for everything purple with a modern rock chic look that uses smouldering, smoky eyes. Grown-up Goth deepest plum or shades of feminine violet are utterly beguiling on lids, complemented with the blackest ever lashes and wickedly dark nails. As the London Fashion Week buzz begins, ensure you are firmly front row with our gorgeous collection of moody mauve hues.