Alterna
Alterna is one of the most respected professional haircare lines in the industry. Alterna’s unique formulations not only improve the look and feel of your hair, but result in stronger, healthier more beautiful locks. Alterna ranges include Anti Ageing Alterna Caviar and Alterna Hemp Range.

Alterna

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About Alterna
Alterna

ALTERNA
The Science of Skincare for Hair™

Alterna sets the industry standard by using the highest quality ingredients with the latest technologies regardless of cost.



Why are Alterna products right for me?
Alterna’s unique haircare formulations not only improve the look and feel of hair, but result in superior keratin production necessary for stronger, healthier growing hair. We believe sulfate free formulas including Color Hold™ and UVA/UVB protection are the basic foundation to quality hair care, not the solution. We go one step further by adding advanced technologies, such as our Enzymetherapy® Complex™, Caviar Age Control Complex®, our proprietary LIFE Blend or TEN Complex along with high end skin care ingredients to target specific needs. The result is truly revitalized and healthy hair… immediately and for years to come.

Is Alterna an “all natural” product line?

While Alterna products are not 100% natural, we do take extra efforts to be environmentally responsible. We have added Certified Organic Botanicals, ingredients that are Eco-Certified and whenever possible we use materials that are recyclable for our packaging. Alterna also takes social responsibility very seriously. In 2007 we decided to partner with a company called Water Aid. This organization provides safe water, sanitation, and hygiene education to poverty stricken nations around the world. Does Alterna test products on animals? No, Alterna does not test products on animals… we decided to use celebrities instead!

Perfecting: ten  

Performance refined
The perfect fusion on ten key elements from around the globe, to transform any hair from ordinary to extraordinary. The quintessential hair care line for those who demand the very best.

Alterna brings you the Science of TEN™, the perfect fusion of ten key elements from around the globe to transform any hair from ordinary to extraordinary. Infused with African Cacao Extract, Hyaluronic Acid, Caviar Age-Control Complex®, Color Hold™, White Truffle Oil, Champagne Grape Seed Oil, Bulgarian Evening Primrose, Arabian Frankincense, Moroccan Quillaia Bark, and Arnica Flower, TEN fulfills Alterna’s commitment to create products that deliver results and not promises.

Why prescribe Alterna TEN products?

First and foremost, you want results now. Alterna’s Science of TEN™ represents the quintessential hair care line for those who demand the very best. Every bit as remarkable as their formulations, The Science of TEN™ seduces the senses beyond expectation. An exceptional range of ultra-performing, ultra-luxurious, revitalizing hair care products take your hair to the height of perfection. Your hair deserves no less.

FAQs
Should the TEN Hair Masque be used daily?
Use as needed to complement the TEN daily Shampoo and daily Conditioner.

The science of ten
  Anti-ageing: caviar
Caviar

Advanced anti-aging technology for hair. A unique blend of nutrients that will energize the hair and reduce the degree of damage from natural, chemical and environmental stresses. Fights the agingprocess with focused precision for truly revitalized and youthful looking hair.

Why prescribe Alterna CAVIAR Anti-Ageing products?

It’s simple. Sun, pollution, environmental and chemical aggressors can cause brittle, lackluster hair resulting in hair that is coarse and difficult to manage or style. Alterna’s targeted system of nutrients and enzymes provides elasticity and balances moisture levels so vibrant hair can surface. Over time, hair won’t just look more youthful, it will become healthier.



What is Caviar?
Caviar extract is one of the richest sources of omega-3 fatty acids, and also has a cellular format that is similar to that of human skin. Therefore Caviar helps to increase moisture levels and elasticity while improving the health of the scalp.
Alterna is the first hair care line to bring this ingredient to the professional salon industry.

Strengthening: hemp  

Nature’s gift for healthy hair

A blend of Certified Organic Botanicals strengthen and protect your hair from styling damage and color fade. Supplements your hair with the nutrients needed to prevent damage before it happens. Alterna is the first hair care line to bring this ingredient to the professional salon industry.

Why prescribe Alterna HEMP products?
Keeping up with fashion and its ever changing hair styles can compromise the health of your hair. For hair to stay healthy it needs a complete diet of proteins, minerals and vitamins. Alterna’s HEMP formulations are infused with Certified Organic Botanicals to strengthen your hair and supplement it with the nutrients needed to prevent damage before it happens, naturally.

What is Hemp?
Although a distant cousin to the marijuana plant, Hemp Seed Oil is THC (drug) free. Therefore, the cultivation of Hemp is a controversial issue. Yet the history of Hemp cultivation is far from breaking news. More than 6,000 years ago, Hemp fiber was used in china for paper and cloth, while the Hemp Seed was used for food and oil.

HEMP
   
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